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    What Dick’s!

    While I find this to be delightful news, akin to opening my font door to find a fresh German Chocolate cake being delivered by Kate Upton’s horny sister, the accountant in me notices that they say that the chain lost $250 million in REVENUE rather than profits. Given profit margins the effect on the bottom line was probably considerably smaller. The opportunity lost by not being in on the sales glut might make the number higher though, as the article points out.


    https://www.thetruthaboutguns.com/di...0m-in-revenue/

    Dick’s Sporting Goods Admits Decision to Abandon Gun Sales Cost Shareholders $250M in Revenue

    By
    John Boch
    -
    January 13, 2022
    92

    Dick's has plenty of free parking available. (Photo by John Boch)
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    Long ago, in The Time Before, Dick’s Sporting Goods sold guns. Lots of guns. And then the son of the founder decided to get woke and stop selling guns at all but a handful of the chain’s stores. After being hailed as a progressive, forward-thinking responsible retailer, the company now admits that going woke and kicking guns to the curb cost it (and its shareholders) $250 million in revenue.

    That’s probably an understatement. When the pandemic hit, gun stores saw lines of people waiting to buy firearms, ammo, and accessories. Meanwhile, over at No-Guns Dick’s, corporate was furloughing employees as fast as their printers could pump out the pink slips. They sent 40,000 employees home when sales fell off a cliff and gun retailers were doing land office business.

    Rather than rolling in profits, Dick’s now touts its new “Public Lands” chain which it has created to replace many of its former Field & Stream stores. The new woke outlet sells premium-priced, socially-conscious outdoor apparel and gear (don’t tell their customers a lot of it is actually petroleum-based) representing the company’s latest new vision for a firm’s firearm-free sales strategy.

    A Fast Company story about the new brand covers now-former CEO Ed Stack’s fateful decision, following the Parkland shooting, to stop selling what author Talib Visram calls “automatic” weapons.

    America is used to the “thoughts and prayers” routine that follows a mass shooting. But when a gunman murdered 17 people at a high school in Parkland, Florida, in 2018—and Dick’s discovered that he had purchased a shotgun from one of its stores—the company abandoned the typical corporate script. Instead, then-CEO Ed Stack (son of founder Dick Stack) decided to permanently stop selling semiautomatic weapons.

    Stack joined gun-reform group Everytown for Gun Safety, as part of its council of business leaders, and urged Congress to act on gun control. His stores, meanwhile, began systematically pulling all guns off their shelves. Today, just 13% of Dick’s stores sell firearms, and only those made specifically for hunting, and the company has drawn down its Field & Stream stores from 35 in 2018 to 21.

    That was “a momentous time in our company’s history,” recalled Dick’s then-president and current CEO Lauren Hobart, speaking at Fast Company’s Innovation Festival in October. But it certainly wasn’t easy. Major gun companies cut ties, and the NRA proclaimed that the retailer was “punishing law-abiding citizens.” Dick’s was also the subject of a sustained, if not broad, customer boycott. “People who are angry have a longer memory, perhaps, than people who are supportive,” said Hobart. The company estimates that its decision to stop selling automatic weapons cost it about $250 million in revenue.

    I’m not sure Dick’s ever sold automatic weapons, but I know they sold guns, especially at their Field & Stream stores. They also unilaterally began discriminating against younger Americans — where they still sold firearms — refusing to sell them guns or ammunition, even where state and local allows allowed it.
    John Boch for TTAG
    Even to the casual observer, it was easy to see how clumsily they tried to hide the empty shelf space formerly occupied by brisk-selling firearms and related gear.
    John Boch for TTAG
    After Stack abandoned the business of America’s gun owners and officially pulled the guns, magazines, and firearm accessories from its shelves, the stores became ghost towns in the midwest.
    John Boch for TTAG
    It’s no mystery why the company had to find another concept for it’s Field & Stream stores.
    Image by Boch
    Obviously sales and foot traffic, ahem, sagged. And the company’s new anti-gun policy led to the decline.

    Recently, while killing time, I stopped by my local Dick’s in Bloomington, Illiniois to see what’s what. I didn’t recognize the interior. You would never have guessed they ever carried hunting, fishing or camping gear at all. It looked as though they were catering to youth sports participants and affluent yuppies buying trendy brand-name workout gear and expensive coats priced at $500 and up.

    You have to wonder what Dick’s shareholders think about foregoing a quarter billion dollars of revenue, all to indulge the progressive ideals of the company’s ex CEO and ingratiate himself with the gun control industry.
    "The devil doesn't come dressed in a red cape and pointy horns. He comes as everything you've ever wished for.”
    Tucker Max

    Infirmitate Invitat Violentiam
    Finicky Fat Guy

    #2
    Good for them.

    Comment


      #3
      Shareholders losing revenue doesn’t make me nearly as happy as the corporate asshats losing money or their jobs. But anyone who owns that stock after their announcement dropping guns deserves it in my opinion.

      Comment


        #4
        Nice to see the boycott screwed them.
        Retired and loving it.

        Comment


          #5
          Eat shit and die!!!!!!!!!!

          Comment


            #6
            The big bonus of them losing, all those millions in pandemic/riot-scare sales that Dickheads missed out on went to local 2A supporting gun shops. Win for the good guys.

            Comment


              #7
              Originally posted by bigbore44 View Post
              Eat shit and die!!!!!!!!!!
              is that the revised New Hampster licence plate

              Comment


                #8
                That was a great business plan, hopefully they will never be able to recover from those epic losses.

                Comment


                  #9
                  I'm heartbroken, the Dicks are losing big money.
                  stay alive, carry a 45

                  Comment


                    #10
                    Haven't spent a penny there in YEARS!. Used to be my go-to store for everything. I was there at least once per week and spent thousands there between ammo, guns, and the rest of the shit they sold.

                    Comment


                      #11
                      Following in the footsteps of Sports Authority.
                      Down the drain.

                      Comment


                        #12
                        Ending gun sales is not the whole story w these dick’s. Even when they sold guns they held open contempt for the gun, shooting and hunting communities. Whether it was perp walking a gun buyer out of the store, the BS license checks to buy ammo or the GFYS we’ve got your money already Troy thing, they never much GAF about us beyond our credit card numbers or “consumer activity” value.
                        Of they quietly boarded up their last store tonight I would know it had happened or care enough to miss them.
                        I am normally a big believer in any FFL is a good FFL for our community, these guys can suck a bag of dicks all day every day for all I care.
                        I always felt my money was worth more at a Camp Site or Karp’s or SSS anyway.

                        FUD’s … ha, it self describes them, lookie there.

                        Comment


                          #13
                          I'm not into Dicks

                          Comment


                            #14
                            They lost money because of their stand on gun control?

                            Who could have seen THAT coming?

                            Comment


                              #15
                              "If you don't stand for something, you fall for wokeness."
                              Diplomacy is the art of saying 'Nice doggie' until you can find a rock.

                              Comment

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